The names we physicists bequeath our cosmic laws sometimes resonate with the more mundane, everyday struggles everyone has making sense of everyday life. There is a deep well of humor to be tapped in using “cosmic mediocrity” to sum up a bad day.

But in some cases, the nomenclature we physicists choose reaches below just the everyday. In those cases it touches something much deeper in the collective basement of shared human culture. Sometimes the collision between physics and the cultural unconscious drops us into vast landscapes of the mythic. Nowhere is the cross-pollination more potent than the discovery of the Dark Universe.

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